There is no room for complacency in a newspaper, and more so in a financial one. It is primarily for this reason, that a large number of readers know that authenticity has been an article of faith for Financial Post.

Financial Post is an English language business and finance daily. By virtue of superior news coverage, investigative and analytical articles and a reader friendly layout, Financial Post has captured a sizeable share of the market and has become the premier business newspaper of the country. Financial Post, having its base in Karachi, commands readership throughout Pakistan.

Financial Post was launched in May 1994, what started as a purely business related paper has today diversified reporting into various other important sectors and segments of our society, it has brought forth many crucial issues such as unemployment and the jobless youth, beggary and the street child, child prostitution, preservation of heritage, buildings and structures and other related socio-economic problems. Financial Post has taken on issues which others have chosen to either bypass or avoid, within a proper framework of research and expert analysis. We have chosen always to adhere to a strict policy of professionalism and moral and ethical standards of reporting. We have always upheld the sanctity and the freedom of press. Financial Post today has emerged by the grace of God as a leading newspaper based on the hard work of its team of dedicated, energetic and responsible workers. The existence of any organization is dependent upon the level of performance and dedication of its people, the human factor is what makes or breaks an organization, in particular a newspaper's survival is based totally on the dedication of its work force.

We at Financial Post realize that as the complexity and dynamism of the present day economic activity has made the task of financial reporting a very specialized field, and the increased globalization rendered the task of news selection a problem of over choice, but at the same time we know that this global trade and finance is going to be more complex in the years to come making the newspaper industry even more competitive. While the coverage of the national, economic and financial news has been our top priority, We have made a considerable attempt not only to give proper coverage to international events, but more importantly to see them in their true global perspective.

The paper has been through eleven years of economic activity--the changing policies of the government, the rise and fall of capital markets, the growing role of donors in the economic policies of the country, the rigid conditionalities of the IMF, currency fluctuations in South East Asia, the many budgets and mini budgets of governments have all been an uphill task from the reporting as well as coverage point of view. But this has all been made possible by the sense of commitment with which the Financial Post team has worked--in good and bad times.

The paper is sent to Lahore, Islamabad, Peshawar, Quetta and other cities by the night coach so that it is available early morning. Its total circulation of 20,000 copies is distributed as under:
- Karachi 11000

- Lahore 1400

- Islamabad/Rawalpindi 6000

- Peshawar 132

__ Quetta 100

__ Faisalabad 100

- Hyderabad 557

- All other cities 711

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Total: 20000
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Minimum number of pages daily are 10. Content wise page break-up is as under:

Front & Back Pages: Major national business news; political news to the extent that it impacts business; and major international business news.

2-3 City/National
4 Editorial and Opinion
5 Equity and Stock Markets
6 Commodities & Shipping
7 World Economy
8 Global Investment Markets
9 Sports

A. Sex %

Male 87
Female 13

B. Age Group

Under 20 11
21-35 46
36-50 30
Over 50 13

C. Profession

Business 31
Corporate Executives (Private Sector) 27
Bureaucrats 20
Professionals (Lawyers, Doctors, Educationist) 6
Students 8
Housewives 2
Retired 6

D. Income Groups

Under 15000 p.m. 14
15001-25000 p.m. 21
25001-35000 p.m. 35
35001-50000 p.m. 21
Over 50,000 p.m. 9

Communication

Head Office: 106-C, 11th Commercial Street, Phase II Extension, Defense Housing Authority, Karachi.
Contact Persons:
Ms. Qudsia K. Khan,
Chief Executive & Editor-in-Chief.
Mr. Muhammad Naeem,
Marketing Manager
Telephone: 5381626, 5892499
Fax: 5802760
E-mail: fpost@dancom3.com.pk Website: www.dailyfpost.com

Bureau Office Islamabad:

Contact Person: Mr. Zahid Mehmood Malik
Bureau Chief--Islamabad.
Telephone: 051-2877807
Fax #: 051-2877808
Mobile #: 0300-9546830